Game Creativity

Epic's Marketing Strategies with Alexis Parks

Episode Summary

Alexis Parks looks at the marketing success of Epic Games. Alexis examines the benefits of marketing, how Fortnite generates money, Fortnite marketing strategies, how Fortnite markets other brands in a mutually benefical manner, and how Fortnite is different from other games.

Episode Notes

Alexis Parks looks at the marketing success of Epic Games. Alexis examines the benefits of marketing, how Fortnite generates money, Fortnite marketing strategies, how Fortnite markets other brands in a mutually benefical manner, and how Fortnite is different from other games.